‘Pay-Per-Click’ or PPC is a strategy that is nothing but proactive advertising on various Digital Media Platforms. ‘vBack Office’ recommends a well measured and balanced approach in sorting out the budgets based on which we take over your PPC campaign. You can expect weekly and monthly updates about the process in terms of the number of visitors to your website as a result of a PPC campaign. By looking into the various prevailing aspects, we make swift and effective changes to the campaigns by repositioning the keywords, creating new advertisements, altering catch phrases and changing the time of running campaigns. Every phase of implementing this strategy is thoroughly monitored so that you can reap the benefits for every penny you invest in. You also have the advantage of either suspending a particular PPC campaign or switch over to a new campaign based on the assessment we share with you. As a customer, you can also access the way we are handling your Ad Management Dashboard which will rather give you more confidence about the process we are adopting by and large. ‘Google Ad Words’ and ‘FaceBook Ads’ are popular in this segment and there is more scope from other platforms as well. We continue to explore more avenues and upgrade your PPC strategy from time to time.